Executive stakeholder alignment
Translates business priorities into a shared path forward for leadership, sales, and delivery teams.
Enterprise Salesforce advisor
Strategy that turns Salesforce into momentum.
Felicia Duarte helps enterprise teams bridge business strategy and Salesforce execution—from the first discovery conversation through adoption.
Connect with FeliciaAvailable for senior client-facing Salesforce roles
Enterprise experience across
MediaHealthcarePublic sectorFinancial servicesEnergyEducationConsumer goods
Selected organization experience
Warner Bros.Kaiser PermanenteSouthern California Edison
The work
Enterprise change, made executable.
Across complex client environments, Felicia has led discovery, shaped solution strategy, supported enterprise sales, and guided teams toward Salesforce adoption with clarity and momentum.
Pre-sales and solution engineering
Builds confidence through discovery, demonstrations, and solution narratives that connect technology to outcomes.
Implementation strategy
Turns requirements into practical adoption plans that help teams move from intent to operational change.
Strategic operating system
A connected capability map.
Every engagement is designed to connect the commercial conversation, the operating model, and the platform decision.
01Salesforce consulting
02Business analysis
03Solution engineering & pre-sales
04Discovery workshops
05Salesforce solution design
06CRM strategy
07Sales process optimization
08Executive consulting
09Business development
10Client success
From discovery to adoption
A strategy arc built for enterprise momentum.
01
Discovery
Surface the business problem, decision context, and operating reality.
02
Solution design
Shape a Salesforce path that teams can understand, support, and use.
03
Executive alignment
Create clarity around priorities, tradeoffs, and the story behind the change.
04
Implementation & adoption
Translate the strategy into an experience that earns lasting buy-in.
Career focus
Open to the right enterprise challenge.
Felicia is exploring senior, client-facing opportunities where business strategy and Salesforce execution need to move together.
Start a conversationProfessional connection details can be added when ready.
Senior Salesforce Consultant
Business Analyst
Solution Engineer (SE)
Pre-Sales Consultant
Salesforce Account Executive
Client Solutions Consultant