500+
Sales discovery calls personally led
Discovery conversations that clarified business problems, stakeholder needs, and the path to a practical solution.
Experience
Enterprise Salesforce work, measured in momentum.
A client-facing career built around helping organizations make better decisions, design the right Salesforce path, and carry change through adoption.
200+
Salesforce implementations delivered
Implementation strategy and delivery support across complex enterprise environments.
12+
Years in Salesforce consulting
A sustained focus on the intersection of business strategy, CRM, and customer experience.
Client engagement highlights
A trusted partner across the enterprise lifecycle.
Felicia’s work spans the moments that shape a successful Salesforce initiative—from the first executive conversation to the operating model that supports adoption.
Executive discovery
Led high-stakes discovery conversations to surface business priorities, decision context, process friction, and the outcomes that matter most.
Solution narrative
Connected business requirements to Salesforce capabilities through clear solution design, pre-sales demonstrations, and implementation strategy.
Adoption path
Helped teams move from platform decision to practical change with stakeholder alignment, thoughtful planning, and client success focus.
Enterprise context
Experience across complex, high-accountability environments.
Media
Enterprise teams navigating customer, revenue, and operating-model change.
Healthcare
Organizations balancing service transformation with complex stakeholder needs.
Public sector
Mission-driven environments where clarity, adoption, and execution matter.
Financial services
Client and sales experiences shaped by rigorous process and trust.
Energy
Large-scale organizations aligning field, service, and customer operations.
Education
Teams improving constituent experiences through connected CRM strategy.
Consumer goods
Commercial organizations optimizing sales process and customer engagement.
Selected experience context
Organizations served include
Warner Bros.
Kaiser Permanente
Southern California Edison
How Felicia works
From business problem to Salesforce adoption.
01
Listen for the real problem
Create space for stakeholders to articulate the business challenge behind the request.
02
Design for the operating reality
Shape a solution that fits the people, process, and commercial context around the platform.
03
Make the path actionable
Turn strategy into a clear implementation and adoption plan that teams can carry forward.