Enterprise Salesforce consulting
Guides organizations through business discovery, CRM strategy, solution design, and implementation planning with a focus on practical outcomes and adoption.
Resume
A career built at the intersection of business and Salesforce.
Felicia Duarte is an enterprise Salesforce consultant and client advisor with 12+ years of experience helping organizations translate business priorities into practical CRM strategy, solution design, and adoption.
Professional summary
Senior client-facing Salesforce leadership.
Felicia specializes in helping enterprise organizations transform how they sell, serve customers, and operate. Her work brings together discovery, solution design, Salesforce consulting, pre-sales demonstrations, business analysis, and implementation strategy.
She has personally led 500+ sales discovery calls and supported 200+ Salesforce implementations across media, healthcare, public sector, financial services, energy, education, and consumer goods.
Core experience
What Felicia brings to the table.
Solution engineering & pre-sales
Supports enterprise sales efforts through executive conversations, product demonstrations, solution narratives, and a clear connection between platform capabilities and business value.
Business analysis & discovery
Gathers requirements, facilitates discovery workshops, and turns complex stakeholder needs into a shared path forward.
Implementation strategy & client success
Helps teams align people, process, and technology so Salesforce initiatives can move from decision to durable operational change.
Areas of expertise
Capabilities
01Salesforce consulting
02Business analysis
03Solution engineering & pre-sales
04Discovery workshops
05Salesforce solution design
06CRM strategy
07Sales process optimization
08Executive consulting
09Business development
10Client success
Industry experience
Enterprise context across
MediaHealthcarePublic sectorFinancial servicesEnergyEducationConsumer goods
Selected organization experience
Organizations served include
Warner Bros.
Kaiser Permanente
Southern California Edison
Current focus
Exploring senior client-facing opportunities.
Felicia is currently exploring roles where she can help organizations bridge business strategy and technology while delivering outstanding customer experiences.
Senior Salesforce Consultant
Business Analyst
Director of Solution Engineering
Pre-Sales Consultant
Salesforce Account Executive
Client Solutions Consultant
Sales Director
Head of Operations
Director of Commercial Technology